The governing body had partnered with Facebook earlier this year for the 2019 cricket world cup hosted in England. ICC claims people watched 1.2 billion minutes of videos related to the tournament on the platform. While Facebook won’t be able to stream the matches live, it might gain a lot of traction from video snippets, highlights, and score updates. In 2017, the company had made a bid of $610 million to stream the Indian Premier League (IPL) live for five years. However, Star TV won to contract for $2.6 billion to broadcast the tournament’s matches on TV and digital platforms. Ajit Mohan, VP and Managing Director Facebook India, said the company might bring AR and VR on cricket content soon: Even if you are not able to watch the match live, you will be able to catch up with key moments, with videos on Facebook. The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world.
